Savvy Games Group enters partnerships to bring advanced AI tools to Saudi games ecosystem

29 June 2026: Savvy Games Group (“Savvy”) signed Memoranda of Understanding (MoU) with Genvid Holdings and Massive Studios to enable Saudi-based game studios, independent developers, and universities access specific AI tools and platforms for creative development, game content, cinematics, and marketing.

In addition to bringing advanced AI tools to the local games ecosystem, the partnerships have a significant focus on supporting talent development in the fast-growing games industry in Saudi Arabia through curated training initiatives, mentorship programs, and educational resources for the proprietary platforms and infrastructure offered by Genvid Holdings and Massive Studios.

Savvy will be assisting both partners in strengthening their presence in the Saudi games ecosystem, building relationships with local game developers and universities, and facilitating access to the advanced AI tools along with the training initiatives.

Genvid Holdings is a New York-based media technology company develops the Genvid Studio-Grade Platform, the first Enterprise AI workflow built for large-scale production of games, films and television. Genvid’s provenance system tracks all inputs into the system and attests to the origin of what is created in the system- so it can guarantee that your output only used your approved models, likenesses and other assets. Working with well-known industry leaders such as Konami, Bandai Namco, and Warner Bros. Games, Genvid has also delivered a series of high-impact, interactive gaming and storytelling experiences, where players and community affect in-game events, across popular IPs, including DC, SILENT HILL, The Walking Dead, and PAC-MAN.

Massive Studios is an AI-native production and production-services company who creates visual narratives and digital storytelling from features, TV, and movie trailers to video games, animations, and commercials. With clear commitment on ethical practices in generative AI and IP protection, Massive Studios ensures ethically sourced data in training their AI models and tools.

“The next era of game development and entertainment will belong to creators who can harness the power of artificial intelligence to imagine, build, and scale experiences in entirely new ways. We are building the foundation for Saudi Arabia's next generation of game development, providing developers with advanced AI capabilities to push the boundaries of storytelling and gameplay while helping creative teams to focus on what matters most: creating exceptional experiences for players around the world.,” said Dr. Nika Nour, SVP and Head of International Business Development at Savvy.

“Saudi Arabia is the future of media development, and Savvy Games is leading the charge in this fast-growing frontier, not only video games but also the wider entertainment industry. Our AI platform, already used by some of the biggest media companies in the world, will help studios in the region build AI-native products so that they can be leaders in this next era of entertainment. We are delighted to work with Savvy to directly connect with the local ecosystem there and enable their success,” said Jacob Navok, CEO and Co-Founder at Genvid Holdings.

“The expertise we offer in AI-powered content creation is quite unique in terms of finding the balance between AI innovation and human creativity while being respectful to intellectual property. We look forward to sharing this with the aspiring developers and creative professionals in Saudi Arabia to help build the talent there and explore future collaborations.” said Reza Sixo Safai, Co-Founder at Massive Studios.

These partnerships are in line with Savvy’s strategic priority to help build Saudi Arabia’s games ecosystem and the wider Vision 2030 and the National Gaming and Esports Strategy goals to support capability development and talent growth in game development and publishing.